All projects

EV Charging Using Platform

UX Design

Product Management

Mobile Website

As the product manager and UX designer, I led product strategy and UX design for a new EV charging platform, clarifying fragmented user journeys and enabling first-time users to successfully complete charging — boosting onboarding success by 80%.

As the product manager and UX designerLed product strategy and UX design for a new EV charging platform, clarifying fragmented user journeys and enabling first-time users to successfully complete charging — boosting onboarding success by 80%.

Project description

Responsibilities

Defined business problems, project goals, and processes.

Led end-to-end product design and platform management.
Coordinated with 2 engineers and cross-departmental teams to ensure alignment.

Challenge

No prior product structure or user flow

Complex charging logic with fragmented steps
High drop-off and confusion during onboarding
Limited time and resource for MVP launch

Results

Successfully launched the platform on schedule. ( 6 months )
Accumulated to 400+ users as of 2024/12
Reduce customer issue rate 73%

Responsibilities

Defined business problems, project goals, and processes.

Led end-to-end product design and platform management.
Coordinated with 2 engineers and cross-departmental teams to ensure alignment.

Challenge

No prior product structure or user flow

Complex charging logic with fragmented steps
High drop-off and confusion during onboarding
Limited time and resource for MVP launch

Results

Successfully launched the platform on schedule. ( 6 months )
Accumulated to 400+ users as of 2024/12
Reduce customer issue rate 73%

Insights and Opportunities

Based on the user drop-off at onboarding...

"I spent so much time registering and setting everything up, but I still had no idea how to actually start charging.“

Solution & Design Process

Instead of solving every complaint...

Goal

To create a seamless and user-friendly charging platform that simplifies registration and payment processes while providing real-time charging station availability to enhance the overall user experience.

Design Strategy

Streamlining the registration process to minimize steps and improve user onboarding.

Ensuring a smooth payment flow with reliable credit card verification.
Offering an intuitive real-time interface for charging station availability.

After simplifying the charging steps...

Deliverables

Outcome

Testing Results

Task Completion Rate: Improved from 70% to 92% across key tasks (registration, payment setup, and station booking).

Time on Task: Reduced by 45%, with users completing registration and payment processes significantly faster.
User Satisfaction Score: Increased from 3.8/5 to 4.6/5 after the second testing iteration.

User Feedback

Before： "I feel unsure of what step comes next during registration."

After： "The process was smooth and straightforward; I completed it without confusion."

Key Learnings

This year has been intense, with the team striving to launch the new version. I’ve honed key skills, including information management, efficient decision-making, objective feedback handling, and prioritization of tasks. The project emphasized the importance of data-driven decision-making and ongoing optimization, deepening my expertise in product management and strategic execution.